Graphic Design: Creative Advertising Design

TVS Media offer the vast majority of the services of a traditional advertsing agency, with the responsiveness of a smaller creative agency, giving you top of the line support and creative, with very middle of the road rates and charges. We differ more in structure than approach, with a greater emphasis put on practical and pragmatic delivery than the traditional holistic service model.

Advertising is a vast area and choosing an agency to work with is a big decision. If you have found us looking for an advertising agency, then it's best to talk to us, but in the meantime, our expertise can be summarised in the following key points;

• Design Concepts and Creative
• Display Advertising
• Cross Media Campaigns
• Media Planning & Purchase
• Areas of Expertise

Advertising Design Concepts and Creative Execution

They say the best coffee starts with the best bean. Good design at the outset of a campaign results in smoother processes and roll out, which means faster and better outcomes with less risk. There are a number of raw materials that must be manipulated in order to produce a good advertisement. That mix includes the product or service, market research, geographic and demographic profiles, existing customer expectation, consideration of media to be used, brand constraints, advertising history and budget. Effective advertising will not fight against any of these factors while delivering a message to its audience and a skilled creative team understands the dynamics. Our creatives understand type, sound, still and moving image, colour, and both written and visual languages. Creative concepts are delivered with rationale and relevance, whatever the subject matter and whomever the audience. Our advertising design work is there to sell you, NOT us.

Display Advertising

Display advertising is a bread and butter function of any advertising designer. More often than not, a display ad will be produced for a specific publication, however, many campaigns cross magazine and news print in a combination of single and full colour placements. A good agency understands the technical constraints of the media and can produce an advert or suite of ads that look as good as they can for each placement. While it may be satisfying to know that you've been well represented visually, this is of no consequence if there are no means of measuring effectiveness. We produce advertising material with this in mind and develop measurements strategically against each and every project.

Integrated Cross Media Advertising

Gone are the days where most customers chose between print and digital or simply saw digital as an add on. Internet advertising revenues are now achieving parity with television. As a result, most larger advertising campaigns have both digital "new media" and traditional media channels as part of the mix. We can produce advertising for press, radio or television and translate it to digital formats for delivery via internet to provide truly integrated marketing communication across the full range of visual and audio based media. Click these links to find out more on our multimedia services, video production services and online ad serving services. If properly implemented, advertising success can be measured across each potential sales channel and should be used to shape future advertising budgets in order to maximise return on investment.

Media Planning and Media Purchase

We are partnered with one of the largest media planners in Europe to provide you with excellent business intelligence, massive access to media and very keen pricing whatever the budget and whatever the media. This partnership dates back a number of years and guarantees a cohesive and competitive end to end service of commensurate quality of any Birmingham advertising agency

We have advertising experience in the following sectors

• Public Transport
• Health
• Retail
• Fashion
• Property
• Heritage
• Leisure
• Automotive
• Recruitment
• Publishing
• Public Sector