Web Site Design: Consulting and Reporting

Our consulting and reporting services are available to analyse your market position, identify strengths and weaknesses and propose strategic development in order to improve user experience, increase conversion rates, maximise search potential and generally give you better returns and outcomes.

Activities include;

• Identification of your local competitors and evaluation of their online offerings. We can also report on their search engine, links and google page ranks.

• SWOT analysis of your current position benchmarked against local and national competition.

• Maximising e-commerce revenues.

• Analysis and management of social platforms.

• Analysis and management of brand profile and online reputation.

• Analysis of complementary markets and general demographic positioning.

• In depth analysis of current site traffic, conversion and drop out rates.

• Brand positioning.

• Strategic and financial planning.
  

Essentially, we'll look at where you are, look at where you want to go, look at what your customers think and look at your budgets and expected returns, then we'll put the whole lot together for you in a  planned and well researched document, with proper checks and measures so you can see how you (and we!) are doing.

It sounds simple when you lay it all out like this, and really it is. A good web site starts not with a brief, but with knowledge of the user and knowledge of the wider marketplace. Our consulting strategy gives your user a voice and shapes our thinking and activities.